( Courtesy Fox Packaging )

Fox Packaging, McAllen, Texas, has hired Jasper Trujillo as business development manager.

Trujillo, who has a background in economics and business consulting, is responsible developing a marketing and sales strategy centered on metrics-based performance, according to a news release.

He will work with the company’s finance team to create a more concise reporting structure for business and product category performance, according to the release.

“Jasper’s role is critical to strengthen and enhance our systematic sales strategy to better support the team as well as enrich our customer experience,” Craig Fox, executive vice president, said in the release. 

Trujillo is scheduled to attend the Produce Marketing Association’s Fresh Summit Oct. 17-19 in Anaheim, Calif.