Misionero Vegetables, Gonzales, Calif., has hired Jeff Cook as chief financial officer.
He has more than three decades of experience in the industry, according to a news release, with an extensive background in financial management, sales forecasting and risk management.
Cook has chief financial officer experience at Mann Packing Co., Del Monte and Earthbound Farm. He also has been vice president of finance for Fresh Express, according to a news release.
He has a track record of streamlining financial processes, creating sales forecasting systems and implementing company initiatives, according to the release.
“Jeff’s leadership will bolster our financial and reporting systems and bring even more strategic thinking to our team as Misionero continues to grow,” Joe Merenda, president of Misionero, said in the release. “All of our teams, from sales to operations, will benefit from clearer expectations and a metric driven analysis to foster elevated performance.”