Farm Journal announces the addition of Jessie Gunn as the new Vice President of Produce Marketing and Events, a key move to expand the reach of The Packer, Produce Retailer and Produce Market Guide.
"A familiar face in the produce industry, Jessie has invaluable marketing and event experience that will be a huge asset to Farm Journal," said Matt Morgan, Executive Vice President of Produce. "Her familiarity with both the grower and shipper segments of the industry, as well as her engagement with the retail buyer community, makes her the ideal person to lead the growth strategy of our produce brands and events."
Gunn brings a strong marketing background to Farm Journal, most recently serving as the Vice President of Marketing at Wholesum Harvest where she led all branding efforts, public relations, event strategy and media placement for the company.
The addition of Gunn's talents to Farm Journal's produce team is another key step toward building on the legacy of The Packer and expanding Farm Journal's produce brand portfolio, including Produce Market Guide, West Coast Produce Expo and The Packer's newest event, GOPEX, a large-scale international trade show for the organic produce industry.
Before spending time at Wholesum Harvest, Gunn worked as the Events, Promotions and Marketing Director at Harley-Davidson, a company widely known for its exceptional marketing and brand management.
Gunn started with Farm Journal on March 4 and can be reached at [email protected]