Westlake, Fla.-based J&J Family of Farms has hired Mike Strickland and David Guzi to its sales staff.

Strickland will assume the role of director of sales for the company’s western division, according to a news release.

He has more than 30 years of industry experience working for companies such as Marengo Foods, Produce Exchange and Mastronardi Produce, the release said.

Strickland will be based in McAllen, Texas, and will report to Guzi.

Guzi was hired as J&J’s senior vice president of sales.

Throughout 35 years, he has worked for Del Monte Fresh Produce Inc., Central American Produce and Rosemont Farms, the release said.

He will manage the western sales division and report to Lynn Rundle, CEO and chairman.