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JJB Farms has announced the hiring of Bob Freeman as director of sales for Onions Etc. and Modi Apple USA divisions.

Freeman brings more than 18 years experience managing produce accounts and retail and wholesale clients, according to a news release.

His most recent management role was at Fresh Express. Before that he worked at Yorkshire Foods (Del Monte Dried Fruit), Mariani Packing and Fresh Gourmet, according to the release.

As director of sales, Freeman will develop Onions Etc./Modi Apple USA brand growth and work with a team to promote ideas and concepts while developing sales growth strategies.

“We are thrilled to have Bob join Onion Etc./Modi Apple USA to share his knowledge and expertise with our team,” Derrell Kelso, JJB Farms president, said in the release. “Bob’s experience and unique perspective, paired with this leadership style is exactly what our brand needs for continued growth.”