( File photo )

Josh Cabana has joined Sunripe Certified Brands’ national sales and business development team.

Cabana will be responsible for developing and driving brand development of Sunripe’s tomatoes, and providing sales support, according to a news release.

His background in the fresh produce industry includes tomatoes, the eastern vegetable deal, citrus and imported specialty produce, according to the release.

“After our first meeting with Josh I knew I had encountered someone that would not only represent what we grow but more importantly would exemplify all the values of how we grow to our industry,” – Jon Esformes, CEO of Palmetto, Fla.-based Sunripe, said in the release.