The California Avocado Commission is celebrating June as California Avocado month as production hits its peak period in the state.
The Irvine-based commission is partnering with chefs to spread recipes and education about avocados, among other promotions.
"June is the kick-off for the summer season, and the timing offers retailers a theme to promote between major retail events such as Memorial Day in May and Independence Day in July," Jan DeLyser, the commission"s vice president of marketing, said in a news release.
Promotions in June include 30 sandwich recipes in 30 days at the commission"s blog, The Scoop avocado based recipes from chefs such as Trey Foshee of George"s at the Cove in La Jolla, Calif. and demonstrations and in-store events by retailers.
"California Avocado Month provides the opportunity for retailers and influencers to talk about California avocado season and the start of summer," DeLyser said in the release.
Production is expected to be similar to last year, with the current forecast at 283 million pounds. Harvest continues strong through the beginning of July and tapers off throughout summer.