Lone Star Citrus Growers, Mission, Texas, has hired Kevin Roberts to its sales team.
Roberts has 13 years of experience in Texas citrus sales, joining Healds Valley Farms in sales. Healds Valley was purchased by Paramount Citrus in 2012, which was later renamed Wonderful Citrus, where he remained before joining Lone Star Citrus.
Before that, he was in sales at J&D Produce, Edinburg, Texas, for about five years, and at the McAllen, Texas, brokerage office of Greenfield, Tenn.-based SMP Marketing LLC.
“His skills and insight will be an asset to our already seasoned sales staff,” T.J. Flowers, vice president of operations and sales, said in an Aug. 24 news release. “With about six weeks to go until the upcoming harvest, he is coming in at the most opportune time.”
Light shipments begin in early October, with full volume in mid-November for the company, which markets under the Winter Sweetz brand.
Lone Star Citrus Growers is the sole family-owned Texas citrus operation growing and selling conventionally-grown fruit, according to the release.