Kristi Harris is the marketing manager for the Pazazz apple, the first marketer assigned to a specific item at Honeybear Brands. ( Courtesy Honeybear Brands )

In a nod to the apple’s rapid growth, Pazazz has a new brand manager at Honeybear Brands, Kristi Harris.

Harris is the first brand-specific marketer at Honeybear brands and joins the company’s Eden Prairie, Minn., marketing team, according to a news release.

For almost six years, Harris was a brand marketing manager for C.H. Robinson, working in the fresh produce category and also on brands that include Welch’s, Tropicana, Mott’s and Green Giant. She also was business development director for Augustine Ideas/Consumer Effects, which involved campaigns for fresh produce companies.

Don Roper, vice president of sales and marketing for Honeybear Brands, said Pazazz sales grew by about 300% in the 2017-18 season.

“As a brand we’re entering more new markets and seeing demand from new retailers attracted to the Pazazz brand and our retail programs,” Roper said in the release. “It made absolute sense to us to add someone like Kristi to our already strong marketing team, so she can focus exclusively on the growth of the Pazazz brand.”

 
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