( Photo Keenan Loo, Source Unsplashed, Graphic Shelby Matthews )
Check out the latest Brussels sprouts news!
The acquisition broadens Hitchcock Farms’ position as a supplier of Brussels sprouts in North America, according to a news release.
Pfyffer Associates has grown Brussels sprouts for 45 years, marketing them under the Ernie’s Pride and Pfyffer labels. The company now grows for Hitchcock Farms.
“Hitchcock’s state-of-the-art packing facility in Salinas will provide enhanced benefits to the operation going forward, and allow us to continue providing a steady supply of high-quality Brussels sprouts to our combined customer base,” Steve Bontadelli, president of Pfyffer Associates, said.
The salads are:
Sweet Kale Salad Kit: Green cabbage, kale, shredded broccoli, Brussels sprouts and radicchio, topped with pepitas, dried cranberries and poppy seed dressing;
Blueberry Bliss Salad Kit: Spinach, baby red chard and carrots, topped with almonds, dried blueberries and blueberry lemon dressing; and
Chopped! Avocado Ranch Salad Kit: Chopped cabbages, green leaf lettuce, kale, carrots and green onions, topped with shredded cheddar cheese, crispy corn and avocado ranch dressing.
Hitchcock Farms has completed its transition from the Southern California desert region to its spring/summer/fall home in Salinas, said Dan Holt, vice president of sales and marketing.
The company is harvesting romaine, romaine hearts, Iceberg Babies — softball-size heads of lettuce — leeks, broccoli, Brussels sprouts, cilantro, parsley and kale, he said.
As consumers continue to seek out time-saving options at mealtimes, grower-shippers in California’s Salinas Valley continue to offer them a wide range of convenient alternatives.
Misionero Vegetables LLC markets a variety of value-added vegetables, including Brussels sprouts, green beans, sugar snap peas and squash as well as fresh-cut salads, said Nicole Zapata, marketing manager.
“Both consumers and operators are looking for healthy, easy-to-prepare options,” she said.
Good growing weather this winter should result in some exceptional fruit and vegetable crops out of California’s Salinas Valley this season.
Monterey County, which encompasses the valley, produced about $2.8 billion worth of vegetables in 2018, the latest year for which statistics are available from the county agricultural commissioner’s office, and just over $1 billion worth of fruit.