Leah Halverson ( Courtesy 10 Acre Marketing )

Under the umbrella of the family business, Black Gold Farms, Leah Halverson is CEO of a new division called Ten Acre Marketing.

Ten Acre Marketing will support food and produce companies with brand development, creative/digital development, social media management and public relations, according to a news release.

Halverson will continue her role as director of marketing for Grand Fork, N.D.-based Black Gold Farms, she said Jan. 14.

Halverson said the name Ten Acres refers to the origin of the family farm, started by Leah’s great-grandfather Hallie Halverson, with 10 acres of potatoes in 1928.

“He planted his first crop of potatoes on 10 acres out by where I actually grew up, and we still farm those 10 acres today,” she said. “So the 10 acres has a near and dear meaning to my heart.”

With 13 years of industry experience, Leah said she is pleased to expand her marketing reach.

“I have experience on the agency side and on the client side and I think there are opportunities for me to work with companies that really need to put an emphasis on telling their farm-to-plate stories,” she said.

Gregg Halverson, president of Black Gold Farms and Leah’s father, said in the release that he’s excited to see where this new opportunity will take her. “Leah is always looking for a different and creative way to add value and fun to whatever she’s doing,” he said in the release. “I’m excited for her to be able to help others like she has our family’s farm.”