Limoneira Co., Santa Paula, Calif., has opened a Southeast Asia Regional Sales office in Ho Chi Minh City, Vietnam.
Asia Pacific Regional Manager Francis Lee has been hired to head the office, according to a news release.
John Carter, vice president of Global Sales, said the company has seen significant growth in Southeast Asia, and the local representation will extend the company’s reach into foodservice and retail customers.
“This addition is also a function of our overall growth in Asia and will allow us to focus our current sales resources more on the Far East markets,” Carter said in the release.
Alex Teague, chief operating officer, said Limoneira has been exporting into the Asia Pacific region for more than 60 years.
“The growth of both established markets and emerging markets is a key component of our One World of Citrus strategy,” Teague said in the release. “Francis’ knowledge of the entire region is extensive, and we are more than excited that he has joined the team.”