( Courtesy Little Potato Co. )

The Little Potato Co., Edmonton, Alberta, has kicked off a summer grilling promotion for its creamer potato products.

Running through Aug. 8 in the U.S. and Canada, the promotion highlights Little Potato Co.’s Oven/Grill Ready kits, Microwave Ready kits and bagged potato products for summer events, including July Fourth and Canada Day (July 1).

The promotion, Add a Little Sizzle to Your Grill, is supported by:

  • Digital coupons
  • In-store signage for participating retailers
  • Online campaign with grilling recipes, videos with tips, and target digital/social ads
  • Consumer sweepstakes with a $5,000 prize