Running through Aug. 8 in the U.S. and Canada, the promotion highlights Little Potato Co.’s Oven/Grill Ready kits, Microwave Ready kits and bagged potato products for summer events, including July Fourth and Canada Day (July 1).
The promotion, Add a Little Sizzle to Your Grill, is supported by:
- Digital coupons
- In-store signage for participating retailers
- Online campaign with grilling recipes, videos with tips, and target digital/social ads
- Consumer sweepstakes with a $5,000 prize