Hollandia sees sales director retire

Vincent Choate, who is credited with having guided the growth of Carpinteria, Calif.-based Hollandia Produce/Live Gourmet in a 34-year tenure as director of sales and marketing, retired in May 2015, the company announced.

His responsibilities, for the present, are being handled among several executives, including Balta Garcia, sales manager Anne Fortuna, customer service manager and Renee Cooper, marketing manager. The three are coordinating their efforts with CEO Peter Overgaag, Cooper said.

 

Luurtsema Sales to grow wheat grass

Jenison, Mich.-based Luurtsema Sales Inc. is rolling out new products, said Dean Luurtsema, vice president.

"In addition to our Urban Edition tomato and pepper planters, herb planters, and our Living Salad Bowls, for 2016 we are introducing microgreens and wheat grass," he said.

 

North Shore hires brand consultant

Thermal, Calif.-based North Shore Sales &amp Marketing Inc. is ramping up its marketing efforts and has hired independent contractor Jed James to be brand consultant.

James, who has owned his own production company, Sea Creatures Creative, in Los Angeles, said he started with North Shore in October 2014.

"It"s having somebody with a larger branding and advertising background and marketing, so they can see it in the consumer and not just produce buyers," James said, discussing the company"s arrangement with him.

 

Rocket Farms rolls out new line

Rocket Farms, based in Salinas, Calif., has rolled out new products and changed some packaging this year, said Jason Kamimoto, vice president of Rocket Farms, Salinas, Calif.:

In March 2015, the company started shipping a single-pot three basil plant, known as a "basil trio," Kamimoto said.

The product will ship through October.

Rocket Farms also redesigned packaging for 3- and 5.5-inch potted herbs, Kamimoto said.

In November, 2014, Rocket Farms introduced a new line of herbs, Plants for Living.

Plants for Living indoor culinary herbs includes a seasonal assortment of seven fresh herbs: thyme, oregano, rosemary, basil, mint, sage and parsley. The indoor culinary herbs are 100% U.S. Department of Agriculture-certified organic.

 

Tanimura &amp Antle to expand facility

Salinas, Calif.-based Tanimura &amp Antle Inc. is expanding its "indoor farm" in Tennessee, with a new 3-acre facility, said Ryan Mazzuca, hydroponics manager.

The expansion is designed to serve the company"s customer base in the eastern U.S., Mazzuca said.

"Excitement continues to grow over the new products being offered in the living hydroponic produce category, and Tanimura &amp Antle will continue to be at the forefront of new developments," he said.

 
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