LoBue Citrus to start Heritage ReserveHeritage Reserve oranges by LoBue Citrus, Lindsay, Calif., are expected to return to retail in February for a limited time.

The navels come from California groves that date back to 1898 and the Washington-variety bud wood, and have never been replanted.

Heritage Reserve is packed to order. For retail the program offers high-graphic packaging, point-of-sale materials, merchandise bins, blogger partnerships and social media support. Brand spokesmen will offer sampling events at select retailers, according to a news release.

Quick response codes on packages will link to a video in which LoBue family members talk about the history of the legacy groves and why they produce a flavorful fruit.

The growing region neighbors the western foothills of Sequoia National Park.

"As a family-owned business always in pursuit of the most flavorful varieties, we are proud to be the original company that brought these to market," Norm Gatineau, vice president of sales and marketing at LoBue Citrus, said in the release.

 

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