London Fruit has a new box for its mangoes. ( London Fruit )

Pharr, Texas-based London Fruit has been pleased with the reception to its new box for mangoes.

The company is importing the ataulfo, haden and tommy atkins varieties, with supplies increasing daily. Volumes are expected to peak in May.

“The new black mango box has created quite a stir in the industry so far,” said sales manager Mario Cardenas.

“It presents the mangoes favorably, bringing out the color nicely. It’s provided us with a second label to ship into certain areas of the country where two labels help the market situation, too.”

Cardenas reported fruit quality has been great so far, with good size and minimal scarring.

The company plans to continue to expand its mango program.

“As the popularity of the fruit grows and more consumers eat mangoes, we’ve positioned ourselves to provide higher volumes to our many distributors,” Cardenas said. “We welcome increased opportunities to promote and sell this fruit.”

 

New hires

London Fruit has added to its sales and marketing staff in the past year.

Cindy Swanberg Schwing is the senior marketing and business development manager. Her responsibilities include sales support, public relations, advertising and social media.

Swanberg Schwing recently returned to the industry, where she had previously worked for 15 years.

London Fruit has added several people to its staff in the last year.

Cardenas recently joined the company as sales manager. He will oversee sales, product availability and marketing. Cardenas has been in the business for 12 years.

London Fruit also hired saleswoman Monica Izaguirre, who will focus on procurement of specialty tropicals from Mexico, including jackfruit and papaya. She has been in the industry for more than a decade in Mexico.

 
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