Maersk Line has established a regional, containerized shipping company dedicated to the intra-Americas market.

Maersk to start Caribbean, Latin America serviceSeaLand, a new affiliate of the Copenhagen, Denmark-based Maersk, plans to service Latin America and the Caribbean Sea on Jan. 1, 2015.

The independent operation plans to operate under a structure similar to Maersk"s other regional carriers, including intra-Asia carrier MCC Transport and intra-Europe carrier Seago Line, according to a news release.

SeaLand plans to use local sales and support personnel throughout North America, Central America and South America as well as the Caribbean to serve the region"s customer needs. Maersk"s existing Intra-Americas service network should provide a foundation for SeaLand"s ocean products, according to the release.

Maersk plans to start transitioning its Intra-Americas business to SeaLand throughout 2014 with a new group of 240 personnel expected to begin in their new roles by July 1, according to the release.

Maersk veteran Craig Mygatt is scheduled to serve as SeaLand"s chief executive officer. The company hasn"t decided where it plans its U.S. headquarters, according to the release.

The reorganization is an investment in Maersk"s global container business and customers require greater service stability and commitment, Mygatt said in the release.