The National Mango Board has selected Weber Shandwick as its 2018 creative consumer agency of record.

Weber Shandwick, a communications and engagement agency, will be responsible for developing integrated marketing and communications campaigns, according to a news release, as well as create digital programs to increase mango consumption.

“Weber Shandwick brings proven strategic marketing and category expertise that will help the NMB further drive a unifying mango message and call to action that benefits the entire industry as we accelerate the growth of mango consumer demand,” Valda Coryat, director of marketing for the National Mango Board, said in the release.