( Photo and logo courtesy Key Technology; graphic by Amelia Freidline )

Key Technology has hired Marco Azzaretti as director of marketing.

It’s a return for Azzaretti, who was at Key Technology from 2012-19, rising to automated inspection systems product manager, according to a news release.

Most recently, he was senior manager of solutions marketing at Compac. He has more than 20 years of service in the industry, including with BHS Corrugated-North America as manager of product management and marketing, and JBT Corp. as product marketing manager.

During his previous position at Key Technology, Azzaretti accumulated a deep understanding of the company and its customers, Carson Brennan, president, said in the release.

“Among other things, Marco was instrumental in helping us develop and launch our VERYX family of digital sorters, which established new standards of performance and continues to evolve and lead the industry today,” Brennan said in the release. “His industry expertise and strong customer relationships will help guide strategies that best serve food processors around the world.”

Azzaretti said the company continues to expand the capabilities of its systems.

“As the COVID pandemic compounds existing labor issues, the value of automation is even more apparent,” he said in the release. “By collaborating with our customers and understanding their pain points, we can develop products that directly address those challenges and open new opportunities.”

Related stories:

Key Technology fresh-cut apple sorting system cuts waste

Virtual tours and demos, wine and food: Industry responds to crisis

Jesus Acevedo returns to Key Technology in sales