( Courtesy Markon Cooperative )

Markon Cooperative, Salinas, Calif., is refreshing its Ready-Set-Serve foodservice line with a new logo and packaging.

The refresh is designed to modernize the look of the brand’s “outside-the-menu” fresh-cut fruits and vegetables and juices. The logo’s green color connects Ready-Set-Serve products with Markon’s other brands, Markon First Crop and Markon Essentials, according to a news release.

“When we created Ready-Set-Serve more than 20 years ago it was revolutionary in that it was the first pre-prepped, table-ready brand created specifically for the foodservice industry — but the product line was fairly simple, lightly prepped items,” Tim York, Markon president, said in the release.

“As Markon continues to be at the forefront of delivering fresh ideas and culinary innovation, our new Ready-Set-Serve branding better reflects the creativity and consistency our time-saving products offer chefs to elevate their craft and create dishes that appeal to savvy, health-conscious consumers,” he said in the release.

The logo and packaging are rolling out this month and will continue through the year.

New Ready-Set-Serve products are planned this year, according to the release.

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