Mastronardi has a new lettuce brand. ( Mastronardi Produce )

Greenhouse grower Mastronardi Produce has a new lettuce brand, Queen of Greens, which will begin shipping in mid-October.

The lettuce will be grown in customized high-tech facilities, touch-free from seed to packing, according to a news release from the Kingsville, Ontario-based Mastronardi Produce. The company launched a website for the salad line,

“We are always looking for better ways to deliver on the food that people have been used to settling for,” Paul Mastronardi, president and CEO, said in a news release. “It’s why we’re always pushing the boundaries on flavor, technology and sustainability. We believe the lettuce category needs a revolution, and we have the expertise and resources to drive that change.”

The four items in the Queen of Greens line are:

“Leveraging their expertise in research & development, their connections with the best seed companies around the world, and their knack for innovation and branding, Mastronardi believes its new lettuce offering will truly change what the world expects from its greens,” according to the release. “The brand promises better varieties, exciting and innovative products, branding that will elevate the category, and consistent, year-round supply.”

The company has its roots in lettuce, according to the release. Armando Mastronardi’s first crop upon arrival in Canada was lettuce.
“We’re excited to change the game in this category,” Paul Mastronardi said in the release. “We’ve done our research, we know what consumers are looking for and we know the potential within the category is incredible.” 

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