Michigan’s asparagus growers have wrapped up what they deem a successful season despite some weather challenges.
A cool spring led to a late start for the state’s growers, according to a news release, and then higher temperatures around Memorial Day caused rapid growth.
“When the weather gets hot and the spears are growing so quickly, it can be hard to keep up,” John Bakker, executive director of the Michigan Asparagus Advisory Board, said in the release.
“If you can’t keep up, you’ll have to mow the field and lose that part of your harvest. No one wants that.”
Even with weather issues, however, packinghouses reported final yields of just slightly less than estimated volume, according to the release.
Michigan asparagus also faced some competition this season from large volumes of Peruvian asparagus on the market, according to the release.
The advisory board launched a consumer social media campaign during the season emphasizing the benefits of buying U.S. asparagus, and also had social media giveaways and online influencer partnerships.
Michigan asparagus was also featured in weeklong social media events #BrunchWeek and #BBQWeek, in which food bloggers shared recipes, facts about the state’s asparagus, and giveaways, according to the release.