( Courtesy Idaho Potato Commission )

Mike Krage is the Idaho Potato Commission’s newest retail promotions director, covering the Northeast and Midwest.

As the newest member of the potato commission’s retail team, “Mighty” Mike joins the popular superhero-themed advertising campaign that depicts them as caped crusaders with special powers. He succeeds “Dynamite” Dave Rhodes, who is now director of produce and floral for Fresh Encounter, a 59-store grocery chain in Indiana and Ohio, according to a news release.

Krage is based in Champaign, Ill., and will help category manager and buyers boost category profits through promotions and category management and other marketing support tools.

Krage has worked in fresh produce at Supervalu/United Natural Foods Inc., Winn-Dixie and Albertsons, in roles ranging from operations, sales, merchandising and category management, according to the release.
He has been a board member for the Southeast Produce Council and on the United Fresh Produce Association’s retail board of directors.

“Mike knows the produce industry from grower to end user, so he is able to hit the ground running with all the outstanding resources of the Idaho Potato Commission,” Seth Pemsler, vice president-retail/international, at the commission, said in the release.