Ashley Nickle and Amelia Freidline ( The Packer )


Retail editor Ashley Nickle and The Packer's copy editor and designer Amelia Freidline discuss purchase statistics related to plums and why millennials report buying them less.

Only 17% of that age group bought plums in the past 12 months, according to Fresh Trends consumer research. For people 50-58, the number was 31%, approaching double. Amelia gives some ideas on why this might be — and of course makes a delicious dish with plums.

For more conversation about items of which millennials buy less, check out previous episodes focused on potatoes, bananas, peppers and sweet corn.