Miss Chiquita, who first introduced bananas to consumers in 1944, has grown to icon status with her induction into the Advertising Week Madison Avenue Walk of Fame.
Nominees are voted on by the public. Miss Chiquita joined other notable advertising characters Oct. 1 at the inaugural Madison Avenue Walk of Fame: Icon Awards, walking the red carpet in New York’s Times Square.
The Advertising Week recognition of popular advertising mascots and brand identities is in its 15th year. Also being recognized this year is Burger King.
“With the introduction of Miss Chiquita, we created a fun and provocative brand character that educated the public on how to consume bananas — something that wasn’t common knowledge in the 1940s,” according to Chiquita Brands International Global president Carlos Lopez Flores, in the release.
“We are truly humbled by this recognition in Advertising Week’s 15th Anniversary Opening Gala,” Flores said in the release.
In Miss Chiquita’s early days, she was an animated banana, making the transformation to a human form in 1987, according to the release.
Miss Chiquita’s current look was designed more than twenty years ago. Almost 75 years since her creation, she will be revealing a new look at the Produce Marketing Association Fresh Summit on October 19th in Orlando, Fla., according to the release.