The website, https://worldsfinestavocados.com/, highlights Mission’s international reach, infrastructure, distribution and customer service.
“Based on Mission Produce’s international scale and number of touch points, we felt it necessary to improve our identity to communicate all Mission has to offer,” Ross Wileman, senior vice president of sales and marketing, said in a news release. “ … We can provide any customer with a year-round supply of high-quality avocados, ripened exactly to their specification.”
Mission President and CEO Steve Barnard said the company has spent three decades working to establish the “world’s most advanced avocado network.”
Denise Junqueiro, director of marketing, said the website features “enriched content, enhanced visuals and improved communication.”