Reedley, Calif.-based Mountain View Fruit Sales has entered the California citrus deal.
The company will be shipping mandarins and lemons for the 2017 season and partnering with Eastside Packing, according to a news release.
“We have been working on getting into the citrus deal for many years, but finding the right growers and varieties can’t be rushed, so we are pleased to announce we will be shipping mandarins and lemons for the 2017 season,” Mike Thurlow, owner and CEO of Mountain View, said in the release. “It is a natural (fit) for us as we are located right in the middle of the prime citrus growing region.
“We will be utilizing the same aggressive marketing platform we currently use for our premium stone fruit program,” Thurlow said.
Kent Huckabay and Joel Gonzalez bring citrus marketing expertise to the sales staff, according to the release.