MountainKing Potatoes, Houston, is stepping up its social media presence as potato demand has rapidly increased at retail during the COVID-19 pandemic.
The company’s initial Facebook and Instagram campaign promotes potatoes as “more energy-packed than any other popular vegetable,” according to a news release.
Campaigns are being launched geographically to announce specific retail availability.
“We’ve seen a huge spike in our varieties,” John Pope , vice president of sales and marketing, said in the release. “In times like these, shoppers gravitate to simplicity, east of preparation and products that help stretch their dollar.
MountainKing has ample supplies of its Steakhouse Roasters, and is filling orders of the smaller Baby Golds. Earlier this year, the company started a new merchandising program for the baby potatoes, with high-graphic display bins. Recipes and display-ready sleeves are available.
Find out what other companies are doing during the crisis at The Packer's COVID-19 landing page.