The Mushroom Council, Redwood Shores, Calif., is asking consumers “What Your Sign?”
A social media campaign in January will have consumers finding out what mushrooms align with their Zodiac sign. A blog post, social media content, graphics and more are supporting the new year campaign, according to a news release.
The Mushroom Horoscope pairings and personal attributes are:
- Aquarius, beech: innovative and versatile;
- Pisces, oyster: delicate and mystical;
- Aries, portabella: ambitious and bold;
- Taurus, crimini: joyful and reliable;
- Gemini, yellow oyster: creative and vibrant;
- Cancer, enoki: sweet and emotional;
- Leo, maitake: adventurous and unique;
- Virgo, shiitake: practical and intense;
- Libra, The Blend: harmony and balance;
- Scorpio, trumpet: happy and energetic;
- Sagittarius, pink oyster: dreamy and whimsical; and
- Capricorn, white button: classic and loyal.
Each pairing includes a recipe recommendation.
The Mushroom Council and members plan to promote the horoscope to consumers through social media, blogs and e-mail newsletters, according to the release.
“We wanted to begin the new year with a fresh way to inspire fans to discover mushroom varieties they may not be as familiar with and even try out a new recipe,” Bart Minor, president and CEO of the Mushroom Council, said in the release. “We expect our digital audiences – whether they are ‘delicate and mystical’ Pisces or ‘classic and loyal’ Capricorns – will have fun determining whether their designated mushroom reflects their personalities.”