The Mushroom Council has launched a new consumer website — MushroomCouncil.com, replacing MushroomInfo.com.
“Mushrooms are having their moment with home cooks, whether through sustained, strong retail performance for fresh mushrooms, or growing interest in blending chopped mushrooms with meat to improve burgers and other dishes,” said Bart Minor, president of the Mushroom Council, in a news release. “We want to meet people where they are — online — with a beautiful site that aligns with the average user’s fast-paced, mobile lifestyle, is easy to navigate and comes filled with mushroom inspiration and information.”
The refreshed website includes lots of photos and videos as well as information on popular mushroom varieties presented with fun facts, preparation tips and links to recipes, according to the release.
The council is debuting 10 new recipes to mark the site launch, along with seven how-to videos detailing how to choose, store, clean and cook with mushrooms in a variety of ways.