NatureSweet has hired Justin Lambeth as chief commercial officer, responsible for activities related to marketing, sales, product development and customer service.

Lambeth reports directly to NatureSweet CEO and president Bryant Ambelang, according to a news release.

Lambeth founded The Lambeth Group, a marketing consultancy. His background also includes experience at global companies including PepsiCo, H.J. Heinz and Nabisco, according to the release. He was chief marketing officer at Quaker, modernizing the brand and boosting sales.

“I look forward to working on the continued focus of innovation and executing that the industry depends on the company for,” Lambeth said in the release. “I’m amazed at the opportunities that lie ahead for the fresh tomatoes and produce.”