Chris Coffman has been named president of Naturipe Brands.

In this position, a new one for the company, Coffman is responsible for pursuing strategic memberships, for pursuing strategic partnerships, joint ventures, mergers and acquisitions and brand extension opportunities, among other duties, according to a news release.

“(Coffman’s) breadth and depth of business development experience is key to execution of Naturipe’s strategic growth initiatives,” CEO and president of Naturipe Farms Dwight Ferguson said in the release.

Coffman reports to the Naturipe Brands board of directors.

Coffman was senior vice president of marketing and strategy of J&J Family Farms. He has also worked for Pro*Act, Apio and Del Monte, according to the release.

He will be based in Naturipe’s Estero, Fla., office.