( File photo )

After a soggy start to the season, Estero, Fla.-based Naturipe Farms LLC expects to pack a lot of 2-pound trays out of California during March, said Jerry Moran, senior director of sales.

“Large-sized berries will be in very good quality and will present well in the larger-sized packs,” he said.

“Retailers will be able to offer good promotions on the 2-pound clamshells in March as our overall program between Oxnard and Santa Maria will start to push out promotional volumes.”

“With the recent rains and lack of strawberries from other districts, we expect demand to be pent up for the California season to get going,” Moran said.

 
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