RPE is kicking off its new-crop Party Potatoes fingerlings under the Old Oaks Farms brand. ( Courtesy RPE )

Potato grower-shipper RPE Inc. is kicking off a new crop with new offerings of its fingerling Party Potatoes, under the Old Oak Farms brand.

Party Potatoes will have a multi-themed promotional campaign over the next several months, according to RPE, Bancroft, Wis.

The campaign focuses on seasonal occasions that bring people together, such as cookouts, tailgating events, football games and holiday parties, according to a news release.

“Anybody who has entertained can relate to the idea of creating memorable experiences without a lot of effort,” Tim Huffcutt, director of marketing at RPE, said in the release. “Party Potatoes cook equally well if roasted or grilled and when paired with favorite dipping sauces

The fingerling potatoes kick off just in time for Labor Day (Sept. 3)

Party potatoes are shipped in a high-graphic 24-ounce poly-mesh bag. RPE offers customers a new “party guide,” retail shippers/display bins, social media graphics, banners and videos, according to the release.

For more information, see www.oldoakfarms.com/partypotatoes.