Target plans to launch this fall its new Good & Gather brand, which will include fresh produce items.
The photos that accompany the news release about the brand include packaged salad and packaged pears. Granola bars, chips, eggs and milk are among the other products featured.
“The idea behind Good & Gather is great food — from dairy and produce to ready-made pastas, meats and more — made for real life,” Target wrote in the release. “It’s all the good stuff you love without artificial flavors, synthetic colors, artificial sweeteners and high-fructose corn syrup.
“Plus, there are plenty of everyday staples like milk, eggs and other favorites that never have those ingredients anyway,” Target wrote. “So even on your busiest days, you can enjoy delicious, quality food at a fantastic value.”
The first phase of new products — 650 items — will begin to show up in stores Sept. 15, according to the release.
Eventually the Good & Gather brand will be on more than 2,000 products, with the full line expected to be in stores by the end of 2020.
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” Stephanie Lundquist, executive vice president of food and beverage, said in the release. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste.
“Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food,” Lundquist said.
Target will be phasing out its Archer Farms and Simply Balanced brands and reducing its Market Pantry brand. Most of the best-selling products in those lines will become part of the Good & Gather lineup.