( Courtesy Viva Tierra Organic, Inc. )

Viva Tierra Organic, Inc. has introduced a new line of packaging for California grown certified organic apples and pears.

Six new zip-top packages are now available for organic California Gala, organic California apple and organic California pear, according to a news release. All are available in 2- and 3-pound packages.

“California retail produce managers are very excited about highlighting the ‘local’ aspect of the new packaging” Roy Ruff, VTO regional marketing lead, said in the release.  “Currently we’re packing Organic Gala and Bartletts and will follow with Granny, Braeburn, Fuji, Bosc and finally Cripps Pink as the California season progresses.”

The company also has new California specific boxes to pack 12 2-pound, 12 3-pound or 18 2-pound configurations of the new packaging, according to the release.

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