( Southeast Produce Council )

In its continuing mission to bring value to Southern Exposure attendees, the Southeast Produce Council has added a new program to this year’s event.

The organization’s new LINKS program is focused on educational leadership bringing together people in the grower-shipper community with the retail-foodservice community in a non-competitive environment to exchange ideas, learning, interaction, networking and enhanced understanding of the retail supply chain.

The goal, said David Sherrod, president and CEO of SEPC, is to help the industry better serve consumers and drive consumption of fresh fruits and vegetables.

“This is a platform for the retail/foodservice buyer community to better communicate with their supply chain partners,” Sherrod said.

“This is an exciting opportunity to help facilitate these meetings, and add more value to the show.”

LINKS, which stands for Learning, Interaction, Networking, Key players and Supply chain, works through having retail/foodservice members send exhibiting grower/shippers invitations to participate.

The LINKS Summit, an invitation-only event, is scheduled for 3-5 p.m. on Friday, March 2.