Fresh beans are sold in New York state. ( Courtesy New York State Grown & Certified )

The New York State Grown & Certified program aims to make it easy for the state’s consumers to find New York-grown fruits and vegetables.

The program features a website that allows them to search by distance from their location to find producers, distributors, retailers and restaurants participating in the program.

The voluntary program is a cooperative effort among producers, processors, wholesalers, retailers, restaurants and the New York State Department of Agriculture and Markets to meet consumer demand for high-quality food and agricultural products, according to the program’s website.

To qualify for the program, producers must meet certification criteria:New York Grown and Certified logo

  • Products are grown and produced in New York State;
  • Farms participate in a third-party food safety verification program, if applicable; and
  • Producers participate in an environmental management program.

The program website said consumer research indicates that people would buy more (74%), pay more (49%) and favor food bearing the New York State Grown & Certified seal (96%).

The website said New York State will be actively marketing the program through a campaign that will include television, print, radio and targeted internet advertising.

According to the program website, the marketing campaign will encourage New York State consumers to look for the Grown & Certified seal, and to drive them to retailers who stock Grown & Certified products.

Retailers and restaurants interested in using the seal to promote in their stores or restaurants can contact [email protected] to obtain a licensing agreement, the website said.