At last year’s New York Produce Show, Seald Sweet CEO Mayda Sotomayor-Kirk led a packed Global Trade Symposium session. ( File photo )

Sessions are scheduled from 10:30 a.m. to 3:30 p.m. on Dec. 12 and include the following.

10:30-11:30 a.m. — Understanding Demand Along the Supply Chain for New Fruit Cultivars: Panel participants include Brad Rickard, associate professor extension specialist in the School of Economic Sciences at Washington State University and co-director of The Impact Center; and Karina Gallardo, associate professor of Cornell University, Ithaca, N.Y.

The session will examine the elements of a successful cultivar, including the need to meet the demands of growers and consumers, according to organizers.
“Knowledge of the relative values of fruit traits to different stakeholders can greatly improve breeding programs’ efficiency, by enabling breeders to focus on improving traits most desired by the market,” according to a description of the session.


11:30 a.m. to 12:30 p.m. — Advertising in the New Age: The Case Study of Sweet Onions: The speaker will be Ben Campbell, assistant professor of the Department of Agricultural and Applied Economics at the University of Georgia.
Using Vidalia onions as an example, Campbell will evaluate which advertising methods are being remembered by consumers throughout the U.S. 
The session will also look at how increasing a consumer’s distance from the Vidalia onion growing region in Georgia impacts awareness of Vidalia onions. 
In addition, Campbell will consider the advertising impact associated with Vidalia onions for different age group.


12:30-1:30 p.m. — Economics of Food Waste: Measurement, Trends, and Drivers: The session speaker is John Bovay, assistant professor and extension economist at the Department of Agricultural and Resource Economics, University of Connecticut.
Bovay, according to a session description, will consider the economics of food waste and provide historical evidence on the extent of the problem with a focus on the U.S., and draw conclusions about how various drivers have affected the amount of food wasted at various stages of the supply chain over the decades.


1:30-2:30 p.m. — Improving Health Through Brighter Bites: Speakers at the session are Lisa Helfman, founder and board chair of Brighter Bites, and Shreela V. Sharma, co-founder of Brighter Bites.
Brighter Bites, according to a session description, procures primarily donated, reclaimed fresh fruits and vegetables by partnering with food growers, distributors and food banks nationwide, and then channels this produce along with hands-on nutrition education at no cost to low-income families in the form of a school-based food co-op.

Since 2012, Brighter Bites has provided more than 18 million pounds of produce and more than 100,000 of nutrition education materials to more than 265,000 individuals (including teachers) at more than 125 sites in Houston, Dallas, Austin, New York City, the Washington, D.C., metropolitan area and Southwest Florida, according to show organizers.


2:30-3:30 p.m. — Intelligent Packaging: A New Tool for Quality and Safety Management in the Fresh Produce Supply Chain: Led by Paul Takhistov, Rutgers University.

Takhistov will look at how developments in sensing technologies and inexpensive computing devices create new business opportunities for development and implementation of the next generation data-driven food safety system for post-harvest agricultural value chain, based on ubiquitous sensing.