Nick Pasculli, president and CEO of TMD Creative, is the latest consultant to offer his services through FreshXperts. ( Courtesy FreshXperts )

Nick Pasculli has joined FreshXperts’ group of produce industry consultants.

Pasculli, president and CEO of The Marketing Department Inc. (aka TMD Creative), Salinas, Calif., has a background in brand strategy, marketing, and business and leadership development. He has almost 30 years of experience in the industry, according to a news release.

Before starting TMD Creative, he worked for companies including Tanimura & Antle, Naturipe Berry Growers and D’Arrigo Brothers Co. of California.

Through his business, Pasculli works with large-scale food companies in North and South America and Europe, according to the release. He also teaches at Hartnell College’s Agriculture and Technology Institute in Salinas.

FreshXperts founder Anthony Totta said Pasculli brings a broad base of experience in using technology.

“We hope to assist clients in upgrading the look, feel, and content of print and digital materials to communicate an accurate reflection of who our clients are and what they offer as a supply chain partner,” Totta said in the release.

 The FreshXperts is a group of produce industry consultants with specific areas of expertise, offering clients a broad range of solutions in marketing