( Courtesy North Bay Produce )

North Bay Produce, Traverse City, Mich., has new packaging that emphasizes its logo and focuses on the fresh product inside.

The company’s logo is the same, Brian Klumpp, director of marketing and strategic marketing, said in a news release.

“By making the logo larger, however, we are simply trying to help people to know us better,” he said in the release. “NBP has an honorable history of being a quiet and humble company. We want to remain modest yet let the world know why they should know us well.” 

The company has added the American Heart Association’s Heart Check logo, which North Bay Produce received certification to display.

“We conducted a national survey and asked hundreds of consumers whether the American Heart Association seal on our produce packaging was important to them; the vast majority said it most certainly was,” Nick Osmulski, president, said in the release. “We believe that listing the seal on our packaging will be helpful to consumers interested in making healthy choices”.

The company features vibrant color on packages, with the aqua on conventionally-grown produce symbolizing the waters of the Grand Traverse Bay where the company is based; green is used for organic packaging to represent the “clean and green” growing practices, according to the release.

“Retailers will be happy to know that by conducting nationwide surveys with hundreds of consumers, they overwhelmingly chose these designs over others that were considered and said they would be more likely to select North Bay’s products because of the packaging,” according to the release.

Packages also include the tagline “From our farms to your family. Naturally.”

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