North Shore Living Herbs has rebranded as North Shore Living and will showcase a new logo, packaging and more at The Produce Marketing Association’s Fresh Summit Oct. 20-21 in New Orleans.

The Thermal, Calif.-based company also has a new mission and a new website in the works, according to a news release.

“This rebrand elevates our focus on living, which includes products that create opportunities to enjoy life’s special moments in the kitchen and around the dinner table,” marketing manager Chris Wada said in the release.

The North Shore Living brand replaces the North Shore Living Herbs and North Shore Organic Living brands the company has previously used.

Debuting these changes at Fresh Summit had been a goal for the company.

“This now gives us more time to talk with retailers about their individual needs and create a custom merchandising, promotion and social content plan for our consumer launch starting in January,” Wada said in the release, adding that the transition to the new packaging will take place in the first quarter of 2018.

The move should be complete no later than April 1, he said.

North Shore recently finished a $6 million greenhouse expansion. The company is exhibiting at booth No. 3300.