“Harvest is expected to start the week of June 9, with great quality and size projected,” according to a news release.
Grown in Oregon’s Umpqua Valley, Norris Farms’ blueberries are in an ideal climate, according to the release.
“Weather this crop year has been in our favor,” Catherine Gipe-Stewart, Superfresh Growers’ communications manager, said in the release.
The combination of warm, sunny days and cool nights has helped increase fruit size with a more uniform size, increase the brix of the blueberries and extend the harvest season.
Superfresh blueberry season will go into September, which is the start of kiwiberry season.
“We are expecting families to forego their traditional vacations this summer and look for fun and exciting new foods to elevate their backyard adventures,” Gipe-Stewart said in the release.
Superfresh expects blueberries and kiwiberries to be one way consumers will “add excitement” to backyard adventures.
In addition to the domestic market, the international market looks optimistic for exports.
“We are looking to be well positioned this season with the continued growth of Southeast Asia including the Vietnam market which recently opened last year,” according to the release.
The Philippines and China have been added for future market development, and European and United Kingdom markets are active.