( File photo )

The Pear Bureau Northwest recently appointed new officers on its board of directors.

At a May 30 meeting in Portland, Ore., new Pear Bureau members were named:

Mike Taylor, Wenatchee, Wash., chairman
Scott Martinez, Medford, Ore., first vice chairman;
Jordan Matson, Yakima, Wash., second vice chairman; and
Don Gibson, third vice chairman.

Their one-year term expires June 30, according to a news release.

New officers for the Fresh Pear Committee were also chosen:

  • Ed Weathers, Hood River, Ore., chairman;
  • Mike Parris, Wenatchee, first vice chairman;
  • Gene Woodin, Yakima, second vice-chairman; and
  • Matt Borman, Medford, Ore., is secretary/treasurer. 

 “As PBNW continues to find new ways to innovate the pear category and build consumer demand for Northwest pears, it is important to have strong partnerships and collaborations,” Kevin Moffitt, president and CEO of Pear Bureau Northwest, said in a news release. “The leadership that the industry puts in place is an important factor to keeping momentum and consumption high and always pushing the industry forward.”