( Courtesy Ocean Mist Farms )

Ocean Mist Farms, Castroville, Calif., is launching Reach for the Gold, its spring artichoke campaign.

On April 1, the company is starting a 30-day Reach for the Gold promotion, referring to its “gold standard” spring artichokes. The campaign is designed to expand its database of customers through an e-mail based trivia campaign with weekly prizes, according to a news release.

The promotion features Ocean Mist’s 95-year legacy and industry leadership.

The company wrapped up its winter promotion, Peace, Love & Artichokes on March 1, through which it received 152,000 sweepstakes submissions and preference data from more than 27,000 consumers. It was the first time the company highlighted its exclusive winter growing region in California’s Central Valley, according to the release.

Reach for the Gold will provide shoppers with tips and inspiration for enjoying artichokes.

“Given the great success of the Peace, Love & Artichokes promotion, which elevated Coachella as the premier growing region for our winter artichokes, we’re excited to shine a spotlight on our core growing region in Castroville, California — the artichoke center of the world!” Diana McClean, senior director of marketing at Ocean Mist Farms, said in the release.