Castroville, Calif.-based Ocean Mist Farms will have its Frost Kissed artichokes for the next several weeks.
Artichokes that go through a freeze have darker skin and a unique flavor.
“While these artichokes are not as vibrant as the fresh green artichokes we sell, they offer a limited-time flavor that many shoppers look forward to experiencing when it freezes,” Diana McClean, senior director of marketing at Ocean Mist, said in a news release.
The company will be promoting the vegetables on its social media channels and website, and retailers who sell them will receive display cards.
“Since we do not always see a freeze, the Frost Kissed artichokes are a real seasonal treat,” McClean said. “We’re trying to educate consumers on the best practices for handling and prepping as any menu could benefit from these nuttier-tasting artichokes.”