( Courtesy Top Seeds International )

Israeli company Top Seeds International has hired Ofir Elasar as vice president of sales and marketing.

He most recently was vice president of marketing and sales for OriGene Seeds, and has also worked for Zeraim Gedera-Synetea and Hishtil in operating and sales and marketing roles.

Elasar will be traveling on behalf of Top Seeds International as allowed by COVID-19 travel restrictions, accordign to a news release. His role officially starts July 1. Current marketing responsibilities of Fulvio Berton will be shifted to Berton.

“A manager with lots of experience, he has shown a great ability to combine a close adherence to processes with the assured and reliable management of staff, motivating his teams to meet their goals,” CEO Gianni Bernardotto said in the release. “We are certain he will make a major contribution to the further development of Top Seeds International’s business in its reference markets.”