Guatemala-based banana grower-shipper One Banana Co. is launching a series of videos to help tell the company"s story.
The first video, released Nov. 13, was filmed on the company"s farms this year, according to a news release.
The series pursues One Banana"s goals of promoting transparency and vertical integration, fostering a deep connection between the brand and its consumers and educating consumers about how its fruit is grown.
Videos in the series will highlight One Banana"s four objectives: to grow the highest-quality fruit to support its employees and their local communities to practice corporate social responsibility and to pursue environmental sustainability.
Among those appearing in the videos are One Banana employees and children and others who have benefited from the company"s social responsibility programs, which address issues including safe water, nutritious school snacks and low-cost medical care.