( File photo )

Generation Farms sees Sunion success

Lake Park, Ga.-based Generation Farms recently completed its first year with Sunions, a sweet, round “tearless” proprietary onion variety developed by Bayer Crop Science and grown in Washington state, said Lauren Dees, Generation Farms’ marketing manager.

Generation Farms expects to have Sunions available for promotions from fall through early winter, before its Florida, Georgia and Vidalia onion crops get going, Dees said.

Generation Farms is one of three marketers for the Sunion, Dees said.

“Customers love it. Retailers love promoting it,” she said.

Generation Farms also has a new 3-pound handle bag for its onions this year, Dees said.

The company also started offering organic white onions for the first time this year, she said.

 

MORE: Giumarra Cos. partners with young farmers program

 

Idaho-Eastern Oregon Onion expands broker program

The Idaho-Eastern Oregon Onion Committee in Parma, Idaho, has expanded its Broker Incentive Program, which rewards brokers for buying from shippers in the committee’s region “with fun and useful prizes,” said Herb Haun, chairman of the Parma, Idaho-based organization.

“This has been a very effective program, and this year we are excited to offer not just one program, but three Broker Incentive programs that will span the entire season,” he said. 

The first will get underway Aug. 1, and the final installment will run through mid-April 2019.

Details of the programs will be announced the first part of June, Haun said.

 

L&M Cos. adds New Mexico’s Billy the Kid for onions

Raleigh, N.C.-based L&M Cos. has added Deming, N.M.-based Billy the Kid to its onion marketing program, said Trent Falkner, salesman.

“This was a great addition for L&M onion program, as we transition from California to New Mexico end May/early June,” Falkner said. “This fills a gap we had between California and Kansas and allows us to supply our customers fresh onions without skipping a beat.”

 

National Onion Association names PR director

Rene Hardwick joined the Greeley, Colo.-based National Onion Association as director of public and industry relations in April.

Hardwick succeeds Kim Reddin, who served in that position for 13 years before moving to Colorado Corn in February.

Hardwick is a longtime journalist, having worked at the Greeley Tribune for 23 years in various capacities — most recently as managing editor for the company’s niche publications.

 

The Onion House upgrades packinghouse

The Weslaco, Texas-based Onion House LLC has upgraded its packing capability, said Don Ed Holmes, owner.

“Although we didn’t switch types of packaging, we did double our capacity on 3-pounders with some new machinery,” he said. “It was a busy year on 3-pounders, so that was fortunate.”

Holmes said the upgrades resulted in a substantial increase.

The company grows yellow, white and red onions.

 

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