The Oppenheimer Group has promoted longtime employees Cathie MacDonald and Karin Gardner.
MacDonald, marketing development manager, is now director of marketing services, and Gardner, marketing communications manager, is now director of corporate communications.
MacDonald started at Oppy in 1991 as the marketing coordinator of for Enza Fresh Inc., the marketing arm for the New Zealand Apple and Pear Marketing Board, in Vancouver. In 1977, when Oppy absorbed Enza Fresh, MacDonald became Oppy’s trade relations manager. Since then, she has been promotions manager-marketing, packaging and marketing development manager, and creative services and marketing development manager, according to a news release.
In Gardner’s new position, she leads Oppy’s internal and external communications initiatives and related strategies. She joined the company in 1992 as a public relations assistant after graduating from the University of Washington. Since then, Gardner, who was recognized in The Packer’s 2011 Women in Produce edition, has been in various marketing communications roles at Oppy, according to the release.
Gardner has been active with industry associations including the United Fresh Produce Association and the Produce for Better Health Foundation. Her new role at Oppy is to use traditional and new media to lead marketing communications while “linking more deeply with the communications priorities of the executive team,” according to the release.
“Cathie and Karin have contributed significantly toward our goals with a unique blend of thoughtfulness and passion for more than 25 years apiece,” James Milne, vice president of marketing, said in the release. “Few have worked harder behind the scenes, driven by a belief in what we do and perseverance that yielded remarkable results. Their complementary expertise has helped Oppy evolve to become the full-service marketing company we are today.”
MacDonald and Gardner began their new jobs June 1.